I love it! I think it's such a smart move. For forever, I felt like Belk was going to die. It was not marketing to a younger crowd. They wouldn't even take gift cards online....I'm serious.
But now...they've got a beautiful, modern, southern logo and a much younger commercial.
I wouldn't be so excited about this if belk weren't the only store around me, basically. We don't have a mall...we have Belk, TJ Maxx, and Sears. So, it's a pretty big deal when Belk makes a change.
Check out their new commercial here.
AND....I just found this blog all about LOGOS. This is very exciting to me. It's called Brand New.
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